Where Creativity, AI & Ethics Meet
Be.Holistic
Be.Holistic is an emotionally adaptive AI for wellbeing and reflection. Built on the MIRROR™ framework, it helps users develop awareness, balance, and emotional intelligence through guided conversations. Designed for therapists, coaches, and individuals alike, it blends neuroscience, ethics, and empathy to create safer, more meaningful digital interactions.
The Centre for Digital Human Experience is a public-interest think tank dedicated to the ethical evolution of AI and human–computer interaction. We research, design, and advocate for emotionally intelligent technology that prioritises safety, inclusion, and human dignity in a rapidly changing digital world.
Centre for Digital
Human Experience (CDHE)
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Reflection Labs
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Reflection Labs is where our experiments in human–AI collaboration come to life. We design and test prototypes that explore empathy, adaptive UX, and creative problem-solving. Every project aims to bring technology closer to the people it serves—intuitive, ethical, and emotionally aware.
Articles & Research
Articles & Research
Hamlet Machine Learning case study – AI-Driven Organization of Text
To demonstrate the versatility of Machine Learning (AI) workflows, we applied advanced processes to Shakespeare’s Hamlet. This case study highlights how these tools can be used in a creative context, pushing the boundaries of what AI can do for creative processes and sharing insights with the community.
Artistic Evolution: How AI is Shaping Our Creative Practice - Introduction & Experimentation
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Creative Alchemy is an artistic practice working in real time visual effects & 3d creative workflows in Live Events, Concert Touring, TV & Film, Immersive Spaces and Digital Art. This article was prepared by Shannon Harvey and Serena Bliss with support from Owen Brierley, PhD and a well trained GPT.
Articles & Research
Creative Support
About Us
Creative Alchemy bridges the space between design, strategy, and innovation.
We craft digital experiences and communication strategies that are clear, ethical, and emotionally intelligent, built to connect with audiences and grow sustainably.
Our ethos is simple: creativity with conscience, technology with purpose.