A Case Study of AI-Driven Visuals: Transforming Shorehaven Wealth Management’s Communication with Real-Time Innovation

Introduction: Embracing AI for Dynamic Visual Communication

Shorehaven Wealth Management is an RIA based in New Jersey. They support clients with wealth management services. Shorehaven selected Creative Alchemy to apply new storytelling experience toward a new narrative innovative approach to sharing their vision. 

We created a new website and social media content plan for on-going presence and new customer development. You can visit their website here: www.shorehavenwealth.com

For Creative Alchemy, the art is in the process itself. This partnership gave us the opportunity to expand our expertise in AI-driven workflows to grow our understanding of how these technologies can enhance the creative process. Advancing research and sharing workflow knowledge with the community is a core part of our art, and through this collaboration, we were able to push the boundaries of AI video content generation and real-time compositing, creating engaging content that resonated with Shorehaven's target audience.

AI Video Generation and Real-Time Compositing Workflows

Creative Alchemy implemented AI-driven video generation and real-time compositing technologies, enabling quick iterations of visual content that were seamlessly integrated into Shorehaven’s brand messaging.

AI-Powered Video Creation: Using Runway we were able rapidly generate thematic visual content -  allowing for the rapid creation of visual elements. 

Real-Time Compositing: Real-time compositing was used to integrate AI-generated graphics with live-action video, text and existing brand assets. This allowed for immediate visual feedback and rapid adjustments.

AI-Powered Video Creation: Using AI tools, we automated parts of the video production process, allowing for the rapid creation of visual elements such as motion graphics and animated data visualisations. These AI-generated graphics were tailored for different audience segments, enhancing Shorehaven’s ability to personalise content.

Real-Time Compositing: Real-time compositing was used to integrate AI-generated graphics with live-action video or existing brand assets. This allowed for immediate visual feedback and rapid adjustments, ensuring that the content aligned with Shorehaven’s brand guidelines.

Key Benefits of the AI and Real-Time Workflows

Speed and Efficiency: Automated video generation cut down production time, allowing the team to focus on refining content rather than the technical aspects of production.

Cost-Effective Iteration: Shorehaven could generate multiple variations of video content at a fraction of the cost, enabling testing of different messaging strategies.

Enhanced Audience Engagement: AI-generated visuals helped communicate complex financial data in an engaging way, leading to better social media engagement and audience interaction.

AI Content Organization and GPT Integration for Shorehaven Wealth Management

Introduction: Organising Interview Footage for Seamless Content Production

In the development of the website and social media content for Shorehaven Wealth Management,  Creative Alchemy leveraged AI transcription with Otter and natural language processing via ChatGPT to categorise and classify the footage, enabling us to quickly create narratives and process edited content. This project not only expanded our expertise in AI workflows but also furthered our mission to advance research and workflow knowledge for the broader creative community.

The Challenge: Processing Large Amounts of Footage Efficiently

Shorehaven needed a solution that would allow us to:

• Accurately transcribe interviews to ensure no valuable insights were missed.

• Classify the content into relevant themes such as leadership, financial strategy, and client service.

• Organise the footage into sub clips that could be easily integrated into different content formats like social media videos or client presentations.

The Solution: AI-Powered Transcription and Categorization

1. Otter for AI Transcription:

   • We used Otter to automatically transcribe the interview footage, transforming it into searchable text. This gave us an efficient foundation for categorising and organising the content.

   
   

2. ChatGPT for Categorization and Classification:

   • ChatGPT was configured to categorise sections of the transcription based on Shorehaven’s content goals, such as wealth management strategies, trust-building, and client engagement. The model also generated summaries of key sections, allowing us to identify sub clips quickly.

     
     

   

   
   

3. Narrative Development:

   • Using the GPT we were able to keyword search the database for content related to themes or keywords even across different interviews and people. We were then able to organise these statements and find cut points to make a rough cut based on this narrative structure - being given timecode markers for these sub clips which could be fed into Davinci and Smode as pre-built  timelines.  

     
     

4. Database Creation and EDL Generation:

   • The categorised clips were stored in a database with corresponding timecodes, which we used to generate Editing Decision Lists (EDLs). We experimented with automating timeline generation for Davinci and SMODE from these data bases with python and ChatGPT.

In conclusion, the integration of AI video generation, real-time compositing, and advanced content categorization workflows, as demonstrated in our collaboration with Shorehaven Wealth Management, points to exciting possibilities for the broader media landscape. These innovations could significantly impact industries such as broadcast, journalism, documentary filmmaking, and narrative development by enabling faster content creation, more cost-effective iterations, and deeper engagement with audiences.

AI-powered tools have the potential to streamline the editing process, allow for dynamic, real-time visual feedback, and make complex content more accessible and engaging. For journalism, this means faster turnaround times and more personalized storytelling. For documentaries and narrative content, AI can aid in constructing cohesive narratives from vast amounts of footage, ultimately democratizing the creative process and allowing creators to focus more on storytelling and audience impact, rather than technical execution. These emerging workflows will continue to push boundaries, transforming how visual stories are conceived, produced, and shared.

About Creative Alchemy:

Creative Alchemy merges the worlds of digital and physical art, pushing the boundaries of creativity through immersive, real-time visual experiences. Specializing in digital scenography, live events, and custom installations, we are dedicated to transforming spaces and enhancing viewer interaction. Explore more at Creative Alchemy.

Disclaimer:

This article represents Creative Alchemy’s artistic perspectives, designed to inspire and provoke thought. It is not intended as technical, financial, or legal advice. Creative Alchemy is not responsible for how the content is interpreted or used. All rights to the artwork and articles are reserved by Creative Alchemy.