Creative Alchemy is a creative technology studio specialising in immersive experiences and virtual production. We blend real-time visuals, spatial storytelling, and XR / 3D design to help creators and brands bring ideas to life in real space. Using techniques like LED volume, motion tracking, game engine workflows, and interactive environments, we build experiences that are technically robust, emotionally resonant, and ethically minded.
Virtual Production & Immersive Events
Hijack Lux Machina
Served as Virtual Production Supervisor and Coordinator for Lux Machina, leading the integration of advanced visual effects directly into the filming process. Collaborated closely with the director and cinematography team to seamlessly blend live-action and virtual production elements. Managed the in camera VFX process across four virtual production stages over 100 days of filming, streamlining post-production by incorporating volume based VFX during filming, setting a new standard for high-end television production
Silo s1 & s3
Lux Machina & Creative Technology
Led on-set Virtual Production supervision and coordination for Lux Machina, ensuring seamless real-time integration of live action with CGI. Played a key role in crafting the immersive visual world of Silo, blending digital and physical elements to create a cohesive narrative. Enhanced on-set interaction by enabling directors and actors to engage with virtual elements in real-time, elevating both performance and storytelling
The Circus Runaways
Creative Alchemy
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Merging virtual production with circus in the tradition of the great film clowns of early cinema. This project transforms narrative and physical comedy using advanced technology to explore the possibilities of the 'state of the art.' 'The Circus Runaways' is a whimsical TV comedy series set in a vibrant circus world (think The Greatest Showman meets Friends). It blends humour with cutting-edge virtual production, creating imaginative environments and showcasing a comedic approach to the integration of technology and storytelling
Imagination
Creative Alchemy
Produced during the global pandemic, 'Imagination' showcases Creative Alchemy's innovative approach to XR filmmaking. Set on an XR stage, the film explores the intricate interplay between performers and camera tracking, seamlessly blending physical and virtual realities to push the boundaries of immersive storytelling
Pittsburgh
Ben People's Industries
Collaborated with Ben Peoples Industries and NBC Universal to create engaging visual content for an innovative LED and Liquid Crystal (LC) glass chandelier installation in Pittsburgh, Pennsylvania. The installation celebrated the city's technological creativity and local pride, with content specifically designed to highlight the spirit of Pittsburgh, including a special tribute to its beloved sports teams.
Serenade in Silence
Discover "Serenade in Silence", a compelling triptych that delves into the tranquil realms of introspection. This artwork blends advanced AI technology with the dynamic medium of projection mapping to sculpt light and shadow across three-dimensional faces, revealing the nuanced symphony of inner peace
Illuminating Spaces: The Future of Immersive Design
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Creative Alchemy is an artistic practice working in real time visual effects & 3d creative workflows in Live Events, Concert Touring, TV & Film, Immersive Spaces and Digital Art. This article was prepared by Shannon Harvey and Serena Bliss with support from Owen Brierley, PhD and a well trained GPT.
Creative Potentials of Virtual Production
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Creative Alchemy is an artistic practice working in Digital Scenography and Visual Design for Live Events, Concert Touring, TV & Film, Immersive Spaces and Digital Art. They have produced several XR/VP short films including Imagination and worked for Lux Machina on “Silo” and “Hijack” for Apple TV. This article was prepared by Shannon Harvey and Serena Bliss with support from Owen Brierley, PhD and a well trained GPT.
Creative Support
About Us
Creative Alchemy bridges the space between design, strategy, and innovation.
We craft digital experiences and communication strategies that are clear, ethical, and emotionally intelligent, built to connect with audiences and grow sustainably.
Our ethos is simple: creativity with conscience, technology with purpose.